I led a team of motion designers, video editors, capture artists, and graphic designers to create ads for global campaigns. I streamlined internal processes and built an efficient network of external freelancers and agencies, increasing our monthly creative output 563% while simultaneously reducing annual production expenses by more than $500k.

I developed creative strategies for user acquisition and retargeting campaigns, launched A/B tests to improve our creative performance pipeline, and communicated insights across marketing and data teams. I also handled a multimillion-dollar production budget, including accruals, contracts, and forecasting. In addition to live games, I helped launch new titles like Disney Mirrorverse, Marvel Realm of Champions, and Shop Titans on PC, and engaged new creative formats like AR filters and Google automation testing to keep our creative strategies fresh and competitive.